875-A Island Drive #205
Alameda, California 94502
The Taste of San Leandro & Leadership San Leandro
Logo Design

Project Description

The Taste of San Leandro
& Leadership San Leandro

Project Scope

Marketing Consulting

Group Branding Workshops with Logo Committee

Logo & Identity Design

Project Brief

For 20 years, Leadership San Leandro has built community by educating leaders through its professional development program. Annually, Leadership San Leandro hosts its popular fundraiser The Taste of San Leandro. This vibrant food festival serves up the best eats from San Leandro’s restaurants and breweries.

The Challenge

Leadership San Leandro wanted visually cohesive logos for its program and The Taste of San Leandro. The new logos could not alienate its current target market yet simultaneously needed to appeal to a younger demographic. Additionally the logo design process would be guided by a large committee of 12 people that all wanted input.

Our Approach

Brandora led two collaborative work sessions with the 12-member committee to define logo specifications, aesthetic preferences, and branding objectives. Our creative team then took that information and designed two modern and visually complimentary logos that Leadership San Leandro loves!

. . .We could not be more pleased! We’ve got two fresh, new logos that reflect the modernization of our 22 year old program, and a group that better understands what it takes to maintain a brand! Thank you, Brandora! You’ve kept us on track and have been flexible when we didn’t know what we wanted.

–Natasha Fernandez, Event Chair, Taste of San Leandro


The two different logos needed to visually tie together yet represent two very different entities.


Diverse logos with little visual connection

Original Logos

Two different logos for Leadership San Leandro and a third one for The Taste of San Leandro
Original Leadership San Leandro and The Taste of San Leandro logo
Leadership SanLeandro Logo_color
Taste of SanLeandro Logo_Color

Logo Concepts

Exploring Design Solutions

We created a range of diverse logo concepts for the client to consider.


The Taste of San Leandro

This annual food fest is a fundraiser supporting Leadership San Leandro, which is
celebrating two decades of educating community leaders in the city of San Leandro, California.

Harry's Hofbrau at Taste of San Leandro
Taste of San Leandro, California
La Piñata at The Taste of San Leandro