Project Description
Branding
Catalog, Brochure and Environmental Graphic Design
RDG Concessions, LLC
Project Scope
24-Page Product Catalog
Product Brochure
Exhibit Booth Design for Canada
Exhibit Booth Design for USA
Retractable Banners
Vehicle Wrap
Project Brief
RDG Concessions, LLC desired to grow its wholesale business, RDGwholesale.com, and capitalize on the success of its four extremely profitable retail, travel gear stores inside San Francisco International Airport. The company decided to focus its marketing and sales efforts on regional, national and international trade shows.
The Challenge
RDG faced deeply entrenched competition from global brands and retailers in the travel gear space. The company needed print materials and a trade show presence that clearly conveyed its brand promise and showcased its products in a consistent and compelling fashion.
The Solution
We created a tri-fold product brochure that introduced RDGwholesale.com to new customers, and coupled this with an attractive 24-page product catalog for serious prospects. Our team also designed two portable exhibit booths and retractable banners that highlighted RDG’s, “Smartly Designed. Traveler Tested.”–a slogan that we created for RDG Concessions.
24-Page Catalog (left) and Brochure (right)
Inside the 24-Page Product Catalog
Opening Spread
Additional Catalog Spreads
Brochure (front and back)
Inside the Brochure
Exhibit Booth Design for Canadian Trade Show
Booth pictured without merchandise (1st image) and booth merchandised as pop-up store
Exhibit Booth Design for U.S. Trade Shows
Exhibit Booth without Merchandise
The travel case for the portable booth, doubles as a podium, which we also designed for optimal branding.
7-Ft. Retractable Banners
Vehicle Wrap
