You’ve heard about all different types of marketing and quips of how they relate to each other. Terminology gets confusing, so what do all these words actually mean?
Content marketing and inbound marketing are commonly spoken of branches that relate to each other. Many debate on the similarities and differences between the two, but most experts agree that content marketing is a subset of inbound marketing. Still, what are these terms actually talking about?
Inbound marketing is a high-level but broad term for a type of marketing strategy that focuses on engaging prospects and attracting them in to your company, as opposed to pushing out disrupting messages. This strategy aims to allow customers to personally connect with a company through stellar branding and design, building up as much trust and comfort as possible to successfully advertise your product.
A classic inbound marketing approach involves efficient content creation and distribution, maybe by social media, blogging, and email marketing. Through these mediums, companies may generate leads, and then cultivate and close them.
Okay, that seems simple enough, so what is content marketing if it’s just a subset of inbound marketing?
Content marketing is an essential part of inbound marketing, but it’s a broad topic. Using content to connect and stay in touch with your customers maintains opportunities to reinforce why your product is attractive. You need to continually communicate with customers, or you’ll lose them.
Effective content marketing stretches beyond the scope of simple, traditional sales methods. There are many options for efficient approaches, including email, video, presentations, infographics, podcasts, and other spreadable content vehicles.
An essential element to content marketing is professional website design and website maintenance. Updating your website regularly ensures that customers receive up-do-date content. Top web design companies have consistently created the best, cleanest, most current website designs.
The crux of content marketing strategies is deciding what to create, and when and how to use it in both acquiring new customers and communicating with existing customers.
What’s the relationship?
The relationship can be summed up in a sentence: inbound marketing provides a logical context for making those crucial content decisions. Good companies pay attention to both new customer acquisition and existing customer communication by target market, and thus applying the most effective content that fits in the process. This ensures that content reaches the customer in the correct context.
Meticulous approaches like these focuses your attention with a logical thought process and ensures that your tools are in the right place to drive maximum performance.
Now, don’t get me wrong. The two types of marketing do have their similarities: they both focus on quality content, attraction, a defined audience, and they’re ROI-driven. But it’s important to understand the difference explained in this post and how they relate to each other.
Content marketing is so essential to inbound marketing that you probably wouldn’t be able to execute an effective inbound marketing strategy without content marketing, though content marketing can exist on its own or as part of an outbound marketing system instead.