The Power of Branding and Storytelling
As a startup or small business owner, you know how hard it can be to successfully market your company to potential clients and customers. When you’re up against large corporations with nearly unlimited advertising budgets, [...]
10 Tips to Help You Hire a Professional Web Designer
Are you in need of a professional web designer? You aren’t alone. Your website is a crucial tool to attract and maintain customers. If it’s designed well, it can do wonders for your business. But [...]
5 Reasons Content Marketing is Key to Your Marketing Strategy
In today’s world, web users are constantly searching for relevant information. People are bombarded with advertisements, so businesses struggle in getting consumers to notice their message. What’s the solution to effectively reach your target audience? [...]
What is Content Marketing and Inbound Marketing?
You’ve heard about all different types of marketing and quips of how they relate to each other. Terminology gets confusing, so what do all these words actually mean? Content marketing and inbound marketing are commonly [...]
Three Branding Tips for Small Business Owners and Startups
You know branding is important to your business, but where do you start? Your logo, your website, social media? Branding your small business or startup can feel overwhelming. So let’s backup and start with the [...]
10 Tips to Avoid Misclassifying an Employee as an Independent Contractor
Often my clients, who are entrepreneurs and small business owners, have asked about misclassifying employees as independent contractors. Until recently, I answered this question with a fervent warning, “Labor law is very strict about that, [...]
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